Former California governor and actor, Arnold Schwarzenegger, has launched a new environmental initiative, Sustainia, that hopes to help people visualize a sustainable future using low-carbon resources.
With the support of the UN, Terminator star Schwarzenegger and Europe's climate chief, Connie Hedegaard are spearheading the virtual environmental campaign that encourages people to live a greener lifestyle.
The Sustainia initiative aims to show new and developing technologies, such as renewable energy and hydrogen-powered buses, on a virtual platform that will show people what an environmentally friendly world would be like.
Schwarzenegger says: "Being a champion in body building, in movies and in politics where I was able to lead California to renewable energy, energy efficiency, green jobs ... I believe it is important to demonstrate that sustainability is the better choice for all of us."
"For communities around the world and for the individual, the Sustainia award offers a multitude of benefits in terms of better health, more liveable regions and cities and increased productivity. But we need to actually see it to understand it. And this is what we will make possible."
Over the coming months, people will be able to visit, inhabit and help build the new world on a virtual construction site.
The project also comes with an accompanying book 'Guide to Sustainia, which was developed by Scandinavian think tank Monday Morning in a collaborative effort with 16 global companies, including Microsoft, Philips, Tetra Pak, and Cisco.
Visit www.sustainia.me for more information.