Do you remember Tamagotchi, the hand held digital pet that emerged from Japan in the late nineties and took tweenies by storm?
Since then, digital pets all over the world have moved into social gaming and have found a home on Facebook, where they have created their own Pet Society. With over 13 million players joining in each month, Pet Society lets you create uber cute virtual pets that you then need to care for; nurturing their health and happiness by dressing them in the latest fashions (much like reality really) and lavishing them in luxury virtual goods.
But what about real animals who also need some TLC to live happy and healthy lives?
The creators of Pet Society, Playfish is supporting the World Wildlife Fund (WWF) and its efforts to protect the future of nature. Between 1st November 2010 and 1st January 2011, Playfish will donate 10 cents to WWF for every new player who installs Pet Society via the Play to Give website.
So when your kids ask for a puppy this Christmas why not set them up with a virtual tiger or polar bear on Pet Society instead?
And the best thing about the game, after donating to WWF of course: it's free! But we won't tell anyone.
Since July 2009, Playfish has donated 10% of the purchase price of every WWF virtual item in Pet Society to WWF, with a guaranteed contribution of $100,000 per year. More than 520,000 items have been sold to date.



If cats could speak, they probably wouldn't come out with anything particularly fluffy or nature-loving. In fact, it would probably sound more like 'KILL KILL KILL!' but many of us mugs still love them anyway. 

It's great being able to take your dog with you when you're holidaying in the UK, but the Forestry Commission are asking us to remember that dogs and hot cars do not go well together with the launch of their 'Hot Dogs Are Not Cool in Cars' campaign. they are targeting dog owners as part of their Active Woods campaign, which promotes the healthy living opportunities offered by woodlands. Dogs are welcome on Forestry Commission land, and as there are so many of their sites across the country visiting one is a great way to break up your journey and allow your pooch (and your kids) some well deserved cooling off time under the shady trees. For a list of the top 10 'pooch pitstops' read on...
From: Ethically produced jewellery by The Hairy Growler Jewellery Co.