
This has got to be one of the stranger publicity stunts I've seen recently, but I've also met quite a lot of women named 'Rachel' in my time and I guess it worked well enough for Dave Gorman...
The organic dairy brand is calling on anyone named Rachel (and there have been some blokes too, I recall) to "lead the nation in living a more naturally stylish life", as part of a social network of Rachels that aims to count everyone bearing that name among its members.
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This adorable black and floral party dress has become one of the hottest and most sought-after summer pieces for 2008, and it's been hiding a secret...it's green.
In fact, everything by its designer Annie Greenabelle has an exemplary ethical record, being made from 100% organic cotton and under fairtrade conditions. Loved by Marie Claire, this is definitely a name to watch in eco fashion that's not only utterly on-trend, but affordable, too. This dress that's sure to become a classic is just £69 at Equa
Related: Pick of the best eco chic summer dresses
In my quest to find the holy grail of eco-chic summer dresses, I've now scoured most of my favourite green and ethical stores, but let's not forget there are some fabulous offers to be had at The Hunger Site, including these fun and flirty wrap dresses.
The 'Zoe' dress is made from organic cotton and buying it will fund 50 cups of food for people affected by famine. Each dress is hand-sewn by women's groups in Nepal who work under a fairtrade scheme. Synthetic dyes are the biggest cause of pollution in Nepal's rivers, so these garments are coloured with 100% natural dyes, helping preserve the health of millions who live around the rivers. $46.00
Related: Pick of the best eco-chic summer dresses #1 | Pick of the best eco-chic summer dresses #2

Getting your hair done in a salon should be a relaxing experience. It requires friendly but not to talkative staff, a selection of up to date magazines, and of course a complimentary glass of champers. However, when you're offered a wine-list from the comfort of the chair you realize you've arrived somewhere really special. Enter the world of Karine Jackson, a finalist for the L'Oreal Colour Trophy and London Hairdresser of the year 2007. She's going to sort me out with a gorgeous colour today, using an Organic hair colour system. [Via Kiss & Makeup]
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These little mice are some of the most bright and cheerful pet toys I've seen, but don't be deceived by those vibrant colours; they're made with only AZO-free dyes, which is probably a good thing when you think about where these chewable toys tend to fetch up.
They're also made from 100% organic cotton, so there are no planet-harming pesticides in the production. Purr-fect for the pet owner who wants a greener pooch or moggy. The toys are fully machine-washable, promote healthy teeth and gums in your pet and come in a variety of fun shapes: if mice aren't your pet's 'bag', choose from bunnies, carrots, donut rings, bones and more. $6 at Harry Barker [Via Pet Sugar]
OK, I admit this post is a blatant plug for my current TV comedy fave, but I was surprised and delighted to see that it's possible to buy an organic Flight of the Conchords t-shirt. It doesn't get much better than that!
Available in sizes small to '2 x extra large', the tees are 100% certified organic cotton with a hot dog motif printed in low-impact inks. If you haven't yet checked out the antics of New Zealand wannabe-rockers Brett and Jermaine on this fantastic show I suggest you do so - if only to prove that greens can have a sense of humour!
$26.99 at the HBO Store
I've just discovered Absolution Saves - a new-to-me label that's well worth checking out, as it ticks all the right green boxes and its clothes are stylish and fun.
As well as the kidswear range, there are men's and women's t-shirts, all with cool contemporary designs. All garments are designed and printed in England, sweatshop free and made with made with 100% biodegradable material, including organic cotton and super-soft bamboo. I really can't find anything bad to say about this range, only I wish it were bigger!