Product Red is an ethical initiative encouraging consumers to join in the fight against HIV and Aids by supporting The Global Fund. The brand was launched by Bono back in January, together with partners American Express, Gap, Armani and Converse - not your typical ethical campaigners, I grant you.
Each company produces a 'Red' (not necessary of that colour) product from which profits will go direct to The Global Fund. American Express' 'Red' credit card has no annual fee and at least 1% of your spend will go to the fund. 50% of the profits of the Gap 'Red' merchandise will be donated, including a t-shirt priced at £14.50 made from African cotton, manufactured in Africa. The pictured Emporio Armani glasses, as worn by Bono, are available from April 2006 and Converse have created a unique Chuck Taylor All Star boot from a traditional African mudcloth design.












From: Green graffiti - It's all in the mossage