Do you remember Tamagotchi, the hand held digital pet that emerged from Japan in the late nineties and took tweenies by storm?
Since then, digital pets all over the world have moved into social gaming and have found a home on Facebook, where they have created their own Pet Society. With over 13 million players joining in each month, Pet Society lets you create uber cute virtual pets that you then need to care for; nurturing their health and happiness by dressing them in the latest fashions (much like reality really) and lavishing them in luxury virtual goods.
But what about real animals who also need some TLC to live happy and healthy lives?
The creators of Pet Society, Playfish is supporting the World Wildlife Fund (WWF) and its efforts to protect the future of nature. Between 1st November 2010 and 1st January 2011, Playfish will donate 10 cents to WWF for every new player who installs Pet Society via the Play to Give website.
So when your kids ask for a puppy this Christmas why not set them up with a virtual tiger or polar bear on Pet Society instead?
And the best thing about the game, after donating to WWF of course: it's free! But we won't tell anyone.
Since July 2009, Playfish has donated 10% of the purchase price of every WWF virtual item in Pet Society to WWF, with a guaranteed contribution of $100,000 per year. More than 520,000 items have been sold to date.