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10 faux fur coats to keep you warm this winter

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We noticed a distinct chill in the air over the weekend, and had it not been for the autumn sun we'd frozen ourselves silly on our little walk along the Southbank to the Tate Modern.

Winter is definitely coming and it's time to wrap up warm. We've been big fans of fur coats for a while, but unless its actual vintage we will not be caught dead in a real fur coat. With this in mind we've searched the (digital) high street to find the best fake fur coats around this autumn. Whether you want to dress like a snow leopard or a cuddly teddy bear, here are our ten favourites... so far.

How to have a green Halloween

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'This is Halloween. This is Halloween'. Oh yes, it's almost time to glue those fangs on, invest in some fake blood and press play on your iPod to hear Marilyn Manson's haunting voice sing about Halloween - one of our favourite holidays.

Sadly All Hallow's Eve also means lots of individually wrapped chocolates and sweets and last minute investment in horrific costumes that most likely will end up on some landfill near you by next November because someone forgot to keep the box/lost part of it. Why not start early this year so that you can prepare an eek-o-tastic green Halloween for you and your friends and family.

Here are some tips on how to make your spooky celebrations more sustainable without losing any of the fun.

Create your own costumes
Yes, the totally wicked costume from the fancy dress shop may be all you ever wanted, but there are other ways to dress up that being a slutty nurse/nun/pumpkin/bat. Look for inspiration in your wardrobe, or go to a second-hand shop to pick up some gems. And if all else fails, find an old white sheet and go as a ghoulish ghost.

Use social media to issue party invites
We all love a good old letter in the post, but unless you're Queen Elizabeth herself drop the handwritten card invites this year. Send out invites by email or simply create an event on Facebook and start inviting people. Not only does it save the environment, but Facebook Events is a great way of keeping on top of who can make it and who can't.

Source your pumpkins locally
Pumpkins is a must-have for Halloween: you can eat them AND make them into great decorations! Get your pumpkin(s) as local as possible to ensure that it has as low carbon footprint and you're supporting local trade.

Use carved pumpkins as lanterns, and decorate with twigs, leaves, and other spooky woodland finds. Alternatively, pop down to a charity shop to see if they have any decorations for sale.

Keep the Trick or Treat sweets Fairtrade or make your own
Everyone wants chocolate for Halloween. If you must, invest in Fairtrade certified chocolate. But why not make your own syrupy delights such as toffee apples or make homemade cakes - here's a recipe for vegan cupcakes.

chocolate-halloween-cupcakes.jpgThere's something about holidays that make us want to put on our aprons and get baking like we're Nigella Lawson. If you're after an animal friendly sweet treat for Halloween this year, why not try to make your own vegan cupcakes?!

The best thing about them, besides the tasty toppings, all of your friends can enjoy them regardless of whether they are vegans, veggies or meat-eaters. It's a win-win really. We've opted for a vegan chocolate cupcake recipe this Halloween.


150g/5oz self-raising flour

150g/5oz brown sugar

25g/1oz cocoa powder (check ingredients label to make sure you get the vegan friendly one!)

1/4 teasp salt

240ml/8fl.oz. water (or pineapple juice to make them a bit sweeter and moist)

30ml/1 fl.oz. vegetable oil

1 tbsp vinegar

1 teasp. vanilla Extract


1. Preheat the oven to 180C, 350F, Gas Mark 4 and place 12 paper fairy cake cases on a baking tray.

2. In a large mixing bowl, mix together all the dry ingredients. Make a well in the centre then add the remaining "wet" ingredients. Mix well then beat with a wooden spoon until smooth.

3. Three quarters fill the paper cases with the mixture and bake for 20-25 minutes. Cool on a wire rack.

Next up is the fun part: decorating time! There are loads of vegan icing recipes to choose from on the web if you don't have a favourite already - just take a look at this vegan buttercream recipe. Happy baking!
[Image source - Not actual cupcakes]


Autumn has definitely hit the British isles, with warnings of floods, torrential rain and winds that will blow your hats off, and it's time to dig out the knitwear. If you haven't stocked up on knitted goodies that would turn The Killing's Sarah Lund green with envy yet, here's your chance.

Known for her rather limited macrobiotic diet and desire to do good, actress Gwyneth Paltrow has teamed up with British ethical label Chinti and Parker to design two cashmere sweaters. These will be sold through her inspirational (and aspirational) newsletter/ecommerce site Goop.

The limited-edition pieces will be available in intarsia hearts or Breton stripes,and feature Chinti and Parker's signature buttoned shoulders, contrast-color pockets, and statement-making elbow patches.

Unfortunately it is only available in the US.


member_sml.jpgYou might have seen the posters on bus stops or overheard people joke that the panda made them do things...

The Panda Made Me Do It is a campaign by WWF that encourages people to take action and do something positive for the environment; feel inspired and become part of the wonderful world and work of the World Wildlife Foundation. WWF has devised a number of simple actions that people can do to really make a difference to the environment as featured on wwf.org.uk/doit.

So how can you get your paws on a The Panda Made Me Do It t-shirt? Just commit to do an action set out on wwf.org.uk/doit to unlock the exclusive tee. Once you've taken some positive action for the environment, inspired by WWF's work, then you can proudly wear the t-shirt as an environmental 'badge of honour'.

Personally, I adore pandas so have been in love with the campaign ever since I spotted it - I even Instragrammed a photo of the poster on the bus stop (tragic I know but it's all spreading the word)

As part of the campaign the WWF has released this video showing that all is fair in (environmental) love and war... And if in doubt, just say: The Panda Made Me Do It.

What do you do when the cityscape is crowded with skyscrapers, roads and cars and you want to create more urban green places without removing anything? You go underground of course!


This is one of the coolest projects we've come across lately; the kickstarter-funded project, The Lowline, has taken an abandoned underground trolley terminal, utilising tech to bring enough sunlight through to be able to grow plants (mock plants for now)

As seen on the images here, a 35-foot-wide aluminium canopy will shower light on to the indoor park, demonstrating the 'remote skylight' concept that would provide light to the green space under the dense pavements of Manhattan.


"What I envision is that we will have this kind of undulating, reflective ceiling actually functioning as an optical device to draw sunlight into the space to make it somewhere that you would actually like to spend some time," says James Ramsey, co-founder of the Lowline and designer of the "Imagining the Lowline" installation that opened 15 September to showcase sample "solar harvesting" technology.

The Lowline name plays on the wildly successful High Line, which turned an abandoned freight rail line on Manhattan's far west side into elevated park space.

Have you come across any similar projects?

[via Co.Exist]


We don't watch TOWIE, have not seen one episode and never will, but when you dress up a tangoed Z-lister in a cupcake dress it is too good not to mention. And the story is really about coffee and fundraising, not reality TV.

On a more serious note, The Only Way Is Essex's Lucy Mecklenburgh traded in her designer clothes to mark the official launch of cancer charity Macmillan's flagship fundraiser, The World's Biggest Coffee Morning, which takes place on Friday 28 September.

Lucy's dress, seen here, is made up of over 360 handmade cupcakes donated by LOLA's.

Lucy M_ Macmillan 3.jpg

Speaking about her cupcake adventure and work with Macmillan Lucy said: "I am really delighted to launch the World's Biggest Coffee Morning for such an amazing charity as Macmillan Cancer Support, and I had so much fun modelling this Cupcake Gown! I love getting together with the girls for coffee and a treat so for me hosting a coffee morning is a lovely way to raise money for Macmillan. Sign up everyone and please help us raise £10.8million for Macmillan to help them provide support to people affected by cancer."

To sign up for the World's Biggest Coffee Morning visit macmillan.org.uk/maketime.

The 100 most endangered species in the world

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pseudoryx-nghetinhensis-copyright-toon-fey-wwf-12490.jpgDo you know which species in the world are most likely to go extinct? The Zoological Society of London has compiled a top 100 list, including the sneezing monkey, Franklin's Bumble Bee, Sumatran rhino, which features in a new report: 'Priceless or Worthless?'

The list's creation and publication has received the backing of His Royal Highness The Duke of Cambridge who said: "This book does not merely tell us which species are most endangered, it shows us how we can save them. It challenges us to commit to safeguarding our priceless natural heritage for future generations".

Read the report here.

Here is the complete list:

Baishan Fir, conifer, China,

Actinote Zikani, butterfly, South America

Leaf scaled sea-snake, reptile, Australia

Amani Flatwing, damselfly, Tanzania

Araripe Manakin, bird, Brazil

Seychelles earwig, insect, Seychelles

Aphanius transgrediens, fish, Turkey

Bulmer's Fruit Bat, megabat, Papua New Guinea

White bellied heron, bird, Asia

Great Indian Bustard, bird, Asia

Ploughshare tortoise / angonoka, tortoise, Madagascar

Rio pescado stubfoot toad, amphibian, South America

Madagascar Pochard, fish, Madagascar

Galapagos damsel fish, fish, Galapagos

Giant yellow croaker, fish, Asia

Common Batagur/ Four-toed terrapin, terrapin, Asia

Bazzania Bhutanica, liverwort, Bhutan

Hirola, antelope, East Africa

Franklin's Bumble Bee, insect, USA

Northern muriqui, monkey, Brazil

Pygmy sloth/ monk sloth, three-toed sloth, Panama

Callitriche pulchra, freshwater plant, Africa

Tarzan's chameleon, reptile, Madagascar

Santa Catarina's guinea pig, rodent, Brazil

Roloway Guenon, monkey, Africa

Seychelles sheath-tailed bat, bat, Seychelles

Cryptomyces maximus/ willow blister, fungus, Europe inc UK

Nelson's small-eared shrew, shrew mouse, eastern Mexico

Jamaican iguana, reptile, Jamaica

Cayman islands ghost orchid, flowering plant, Cayman Islands

Sumatran rhino, rhino, Sumatra

Amsterdam Island albatross, bird, Southern Indian Ocean

Diospyros katendei, tree, Uganda

Hula painted frog, amphibian, Israel

Wild Yam, perennial vine, South Africa

Dombeya mauritiana, flowering plant, Mauritius

Elaeocarpus bojeri, flowering plant, Mauritius

La Hotte Glanded Frog, amphibian, Haiti

Macaya Breast-spot frog, amphibian, Haiti

Chilenito, cactus, South America

Coral tree, flowering tree, Africa

Euphorbia tanaensis, semi-deciduous tree, Africa

Spoon-billed sandpiper, bird, Asia and Europe

Ficus katendei, tree, Uganda

Northern Bald Ibis, bird, Africa and Europe

Gocea ohridana, mollusc, Lake Ohrid, Balkans

Table Mountain ghost frog, amphibian, Africa

Hemicycla paeteliana, mollusc, Canary Islands

Liben Lark, bird, Ethiopia

Hibiscadelphus woodii, flowering plant, Hawaii

Hucho perryi (Parahucho perryi)/ stringfish, salmon family, Japan

Sakhalin taimen, fish, Japan

Singapore Freshwater Crab, Asia

Lathyrus belinensis, sweetpea, Turkey

Archey's frog, amphibian, New Zealand

Dusky gopher frog, amphibian, USA

Edward's pheasant, bird, Vietnam

Magnolia wolfii, Magnolia, Colombia

Margaritifera marocana, mussel, Morrocco

Moominia willii, mollusc, Seychelles

Cuban greater funnel eared bat, bat, Cuba

Attenborough's Pitcher Plant, rat-eating plant, Phillippines

Luristan newt, newt, Iran

Hainan black crested Gibbon, gibbon, China

Mulanje Red Damsel, butterfly, Malawi

Pangasid catfish, freshwater fish, Asia

Parides burchellanus, butterfly, South America

Vaquita, porpoise, Gulf of California

Piea neoveitchii, conifer, China

Qiaojia Pine, conifer, China

Peacock Parachute Spider, spider, India

Fatu Hiva monarch, bird, Marquesas Islands,

Common Sawfish, fish, Atlantic, Mediterranean and Pacific

Greater bamboo lemur, primate, Madagascar

Silky Sifaka, lemur, Madagascar,

Geometric tortoise, tortoise, South Africa

Saola/ Asian Unicorn, bovine, IndoChina, Laos

Psiadia cataractae, flowering plant, Mauritius

Beydaglari Bush-cricket, insect, Anatolia Turkey

Red River giant softshell turtle, turtle, China

Javan rhino, rhinoceros, Asia

Sneezing monkey/ Tonkin snub-nosed monkey, primate, Vietnam

West Australian underground Orchid, flowering plant, Australia

Boni Giant Sengi/ golden-rumped elephant shrew, Africa

Cebu frill-wing, damselfly, Philippines

Rosa arabica, tree, Egypt

Durrell's Vontsira, small carnivore, Madagascar

Red-crested tree rat, rodent, Colombia

Red-finned blue eye, fish, Australia

Angel shark, fish, from Scandinavia to North-western Africa inc UK

Chinese crested tern, bird, China

Estuarine Pipefish (River Pipefish), South Africa

Suicide Palm, tree, Madagascar

Bullock's false toad, amphibian, Chile

Okinawa Spiny Rat, rodent, Japan

Somphongs's rasbora, freshwater fish , Thailand

Valencia letourneuxi, fish, Greece

Forest Coconut, tree, Madagascar

Attenborough's Echidna, mammal that looks a bit like a hedgehog, Papua New Guinea

Image credit: Fey/WWF via ZSL.org.uk


O-food, a pop-up sandwich bar in the heart of Shoreditch, aims to bring Nordic inspired fast food that focuses on responsibly sourced vegetarian and fish lunchtime options to hungry Londoners.

If you're expecting prawns, salmon and tuna on the menu, you'll be disappointed. The fishy alternatives use non 'Big Five' fish, such as smoked mackerel, as the popularity of the big five creates problems when it comes to replenishable fishing stock. O-food uses fish sourced from low-impact fisheries in Kent along with fresh, locally sourced vegetables from British farms.


The people behind O-food have also drawn inspiration from the Nordic kitchen and its preparation techniques when creating the menu, which can also be seen in the store's décor.

The lunch menu features three fish and two vegetarian options that can be made on a variety of bread (white sourdough, dark sourdough and Russian rye). Our personal favourite is the O'Macky, which comes with smoked mackerel, romaine salad, daikon and horse radish dressing. A sandwich will set you back around £5 and is lovingly made and wrapped for your eating experience.

O-food can be found at 54 Rivington Street, London EC2A 3QN until 23 September. Open 8am to 4pm Monday to Friday.

Images: O-food.

mother and toddler flickr-db Photography Demi-Brooke.jpgWith global warming, food shortages and impendent doom looming, chances are the world as we know it will be a distant memory in not too long unless we do something drastic pretty soon.

Some of us are already trying to live as sustainable as possible helping the earth one recycle at a time, but it's safe to say that most of today's grown-ups who haven't yet seen the greener picture are a lost cause. So what can be done?

In order have a future we need at the future citizens of the earth. Enter the 'Green Baby'.

Your tiny tot may grow up to one day become the leader in environmental advancement, but their little feet actually leave a larger carbon footprint than you may realise and can have a considerable environmental impact. So just how can you be a greener parent?

If you dress your baby in cotton (who wouldn't?), it's worth remembering that the main carbon and environmental impact of cotton clothing is in its production. Ask around for hand-me-downs or visit your local charity shop to diminish the clothes' carbon impact. This also goes for toys, cribs and anything your toddler may need in their first years.

Breast is best. Not only is nutritionally beneficial, but it's also a green source of food for your baby. A mother's milk is environmentally friendly as it doesn't need to be processed, packaged and shipped to the shops.

Once your baby is off the milk and eating solids, try to stick to seasonal fruit and vegetables. These are less likely to have been grown in a greenhouse that requires a lot of energy, and therefore have a smaller carbon footprint.

Most importantly, start your child's environmental education early. Talk to them about the importance of a low carbon lifestyle and explain why you think this way. They will grow up to follow your example and will pass the message on to their friends and their own children.

If you're interested in discovering how you can make your baby's future a greener one, the Science Museum in London is hosting a discussion with environmental experts where you can dive into the complex issues around green parenting.

Green Babies; 27 September 2012, 11am to 1pm; The Science Museum's Dana Centre, South Kensington, SW7 5HD; Booking required - 02079424040 or email tickets@danacentre.org.uk.

Image provided by PR / Photographer Demi Brooke


Originally published on ShinyShiny.tv

If you're looking to do something a little bit different in the capital over the next few weeks, then ditch the usual tourist haunts and take a little wander around some of London's hidden waterside areas. Yes really. It'll be fun, we PROMISE.

The WWF has recently ventured into the world of mobile, launching a free smartphone web app called The Waterside Challenge, which has been designed to get people walking around some of London's top nature hotspots. The app activates once you visit one of ten special locations and allows you to discover new wildlife, take part in quizzes and challenges, watch videos, find cool Augmented Reality surprises along the way too and learn how you can make a difference to your local community.

The new app is part of The Panda Made Me Do It, a WWF campaign to reward and encourage the most awesome pro-environmental behaviour. Neil Gunn, Head of Digital Strategy at WWF-UK said:

"This is the first time we've jumped into apps in a major way. We think that by combining the beauty of the natural world with the rich information available in the digital world, people might get even more out of their weekend trip to the riverbank."

Now admittedly it's a bit twee to spend your weekend wondering around looking at wildlife, but great if you want some fresh air (OK fresh may be a bit of a leap), a stroll through a different area or if you have kids to entertain, because they love nothing more than running around trying to spot hidden creatures.


As The Waterside Challenge is a web app you can access it via iOS and Android devices, just visit wwf.org.uk/waterside for more information and it'll work at ten special locations in and around London town, including Tottenham Marshes, Highgate Ponds, Middlesex Filter Beds, Camley Street Natural Park, New River Walk, Regent's Canal and the Olympic Waterways Mini-trail that runs from Hackney Wick along the canal to the Olympic Park.

save-the-arctic.pngFormer Beatle and life-long animal and environment friend Sir Paul McCartney has joined Greenpeace's campaign to help Save the Arctic. In a statement, the musician writes about 1968, a year revolution was in the air - much like 2012 - and when a single image of delicate Earth was captured from space, Earthrise. As McCartney writes 'that single image made such an impact on the human psyche that it's credited with sparking the birth of the global environment movement - with changing the very way we think about ourselves.'

Forty years later, and with the polar ice rapidly melting, McCartney has joined the Greenpeace movement to fight the oil giants moving in to digging up the Arctic seabed in search of find fossil fuels.

"Since Earthrise was taken we've been so busy warming our world that it now looks radically different from space. By digging up fossil fuels and burning our ancient forests we've put so much carbon into the atmosphere that today's astronauts are looking at a different planet."


Speaking about his dedication to the cause McCartney notes: 'Here's something that just baffles me. As the ice retreats, the oil giants are moving in. Instead of seeing the melting as a grave warning to humanity, they're eyeing the previously inaccessible oil beneath the seabed at the top of the world. They're exploiting the disappearance of the ice to drill for the very same fuel that caused the melting in the first place. Fossil fuels have colonized every corner of our Earth, but at some time and in some place we need to say, "No more." I believe that time is now and that place is the Arctic."

To date more than one million have signed up at www.savethearctic.org to show their support for the campaign. As an Arctic native I've already signed it. And I think you should too.

And you can, like Sir Paul join the Arctic Rising online movement, which gives you the chance to be one of five Arctic animals - a polar bear, a snowy owl, an Arctic fox, a walrus or a narwhal. No prize for guessing which one Sir Paul is...

[via Huffington Post]

You might have noticed a flurry of activity on Twitter and in the news last week as Greenpeace occupied Shell across the globe in protest of the drilling for oil in the Arctic.
Using the slogan Save the Arctic, the activists are not stopping there and will fight this summer to raise awareness.

Another digital activity, Arctic Ready - which we've written about previously - first appeared a few months ago. The hoax Shell website set up by Greenpeace asked people to create spoof Shell adverts and now a winner has been crowned. The winning entry on a massive billboard graced the Houston skyline recently, and only a short drive away from One Shell Plaza... Oh how awkward for Shell.

Here are the top ten entries as voted by the digerati.

Those of us who life and work in London will have seen banners announcing the imminent arrival of the London 2012 Olympic Games. One week from now, the capital of England and Great Britain will see millions of visitors and athletes descend for a month long celebration of summer sports, and we will find out if the event that has been seven years in the making will live up to the hype. While the athletes are looking for gold this August, what we would like to know is: will the London 2012 Olympics be the greenest in history?


Ever since the announcement was made, one word has been dominant - sustainability. As with any modern day event, organisers Locog know the games have to be sustainable and environmentally sound, and much have been done over the past years to ensure this.

A former industrial site, the Olympic Park is the largest new urban parkland in Europe for 150 years with 300,000 plants and 2,000 native trees. An impressive 90% of the materials from the demolition of old buildings on the site were recovered so they could be reused or recycled.

If VIP visitors were hoping they would be able to roll into the venues in their snazzy cars, they will have to find somewhere else to go because no vehicles are permitted to drive onto the Olympic grounds. There is also a lack of parking lots - a strategic move to get people to use public transport. As a result, over the past years, Britain's public transport infrastructure has been improved to accommodate the anticipated high footfall during the Games and we will see new trains and cleaner, safer and better staffed stations welcome visitors. And if you're into your cycling - as many of us are - there will also be 18,800 cycling parking bays scattered around all venues, with 7,000 at the Olympic Park alone.

Athletes and officials on the other hand will be driven around in BMW cars - 4,000 in total! - that are said to meet Locog's requirements on average CO2 emissions. There are also 200 electric cars in the Olympic fleet to make sure the athletes get to where they need to be on time. Wouldn't it awful if Usain Bolt missed the start gun at the 100 meter final because he was stuck underground on the Central line?

Another really innovative aspect of the London Olympics, is a pioneering energy walkway created with floor tiles that convert the kinetic energy from human footfall to renewable energy. Created by British company Pavegen, the tiles are expected to receive more than 12 million impressions which would be turned into 72 million joules of energy - lighting the walkway 27/7! Speaking of energy, 10 % of energy used during the games is to come from renewable resources (this was originally meant to be 20%, but this was halved when the plan to have an on-site wind turbine was axed).

The Sydney Games left a legacy of solar panels and vast-scale urban renewal project, something which Boris Johnson and Sebastian Coe are keen to top. But can London really pull it off?

One of the biggest worries we have is the amount of potential waste and we do wonder how Locog's 'zero waste to landfill' target will pan out. The Olympic Park is reportedly scattered with recycling bins to encourage people to recycle empty food and drink packaging and other waste. We do hope people will use them but visitors will have to have an element of environmental awareness within themselves, if not some poor steward or 100 will have to go around picking up other people's litter for a month. And what happens when the visitors leave the Olympic Park? The hard working street cleaners of London might have a mammoth task ahead...

One that we are certain will produce a large amount of packaging waste is MacDonald's, one of the Games' main sponsors. They have created a temporary and entirely recyclable restaurant in the Olympic Park that will see the 2,000 strong staff in their eco-uniforms serve millions of meals of sustainably-sourced fish and local meat - all fried in oil that is to become biodiesel to power its trucks once the games are over - in compostable containers. This is all great, but is it just a bit of a 'greenwash' - what about the other 3,251,357 MacDonald restaurants in Britain, will these receive the same eco-makeover in the future?

Then there's the issue of the main stadium's £7 million wrap funded by Dow Chemical, which owns the company behind the 1984 Bhopal catastrophe...

Reality is that the green credentials of the London 2012 Olympic Games can really only be measured after the Games have come and gone. That said, a new critical report by WWF and BioRegional has already found fault with the handling of the Games' environmental impact. It states that on key issues such as energy, waste and the use of resources, as well as the effects on public health, London 2012 falls short.

Sue Riddlestone, BioRegional's Executive Director who was involved writing in the original strategy, said: "London 2012 has set the sustainability bar for future Summer Olympics. It has built venues which set the standard for energy saving and embodied carbon. We are proud to have been part of setting the vision for London 2012 and helping deliver it. That said with over-consumption of resources driving rapid environmental degradation, London 2012 should have pushed sustainability more and had a stronger focus on changes beyond the Olympic Park. It is important that lessons are learned and that a commitment to sustainability is a key criterion by which the 2020 Summer Olympics bids are judged."

London will have set the bar high for the 2016 host city, Rio de Jainero, but it will need to ensure a few things to make the London 2012 Olympic Games remain a green beacon: The Olympic site needs to be kept in good condition and see regeneration; the venues will have to find new occupants once the gold, silver and bronze medals have been awarded; and Locog needs to ensure the sustainability plans don't fall dead once the banners have been taken down and the cheering crowds have jetted off back to their own part of the world.

[Image via]

To celebrate all things British this year, with the Jubilee and the London 2012 Olympics, firmly putting the isles on the map - and to support The Evening Standard Dispossessed Fund - Matches has collaborated with some of Britain's most notable London-based designers to create a collection of exclusive t-shirts.


Erdem, Holly Fulton, the designer and illustrator behind cult magazine 'Herself', Richard Nicoll, Roksanda Illincic, Jonathan Saunders, JW Anderson and Mary Katrantzou have all designed unique t-shirts for the charity project, with the latter three offering menswear tees too.

Ruth Chapman, CEO of Matches Fashion, says, "As a London based retailer with a wide range of International clients, we wanted to celebrate London in 2012 and asked some of our most creative and innovative British designers to partner with us on this project, which also gives something back to our city. I'm very proud of this beautiful collection of limited edition t-shirts and that with the proceeds we can support The Dispossessed Fund to fight poverty in London".

The t-shirts are sold exclusively at Matches stores and online for £60.


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