Diet Coke has teamed up with Patricia Field to launch a new eco-bag made entirely out of recycled plastic bottles. Available in hot pink, the bag features a striking print inspired by words from the fashion world. It will be available in selected Boots stores from 22nd October and will be free when you purchase two 500ml bottles of Diet Coke.

Patricia Field comments: "Together with Diet Coke, I'm showing that an eco-friendly bag doesn't have to be brown, it can be fierce. Enjoy it. After all, the compliments you will receive, I know you'll use it over and over. That's why it's called 'Where did you get that bag?'".

Not really too sure about the look of the bag to be honest, but then I guess it's not really aimed at me, being male and 40 rather than 20/30 something female - the target market for Diet Coke drinkers.

Coke Zone

London has always been a hugely influential, trendsetting city, but as LFW got started at the end of last week, it became clear that the bi-annual event now has a more serious remit: to become the most ethical of the four 'fashion capitals'.

The most promising sign that a shift had taken place came as soon as the first fashion shows hit the London runways: on the main catwalk, Noir, the high-end ethical label from Denmark kicked off the season's collections, while Vauxhall Fashion Scout, the area reserved for emerging talent played host to a range by sustainable designer Julia Smith. But the decision to stage these designers' work first was no empty gesture: it has also emerged that Estesthica, the event's ethical initiative, has just been given government backing. Defra has launched a 'Sustainable Clothing Action Plan', a major investment in sustainable fashion with several big high street names on board

Follow the jump to find out what the big chains are doing to help

[Via The Guardian]

Let's get one thing straight here: KFC is a bad company. There's no getting around the fact that they kill 850 million battery-reared chickens every year, sell nutritionally-dubious, fatty fast food at dirt cheap prices and regularly make buses and tube carriages smell revolting...

But KFC UK has been getting on the green bandwagon latelty, by introducing a new, more eco-friendly type of packaging that could reduce the amount of waste it generates by 588 tonnes.

Related: Bad companies doing good stuff: Nike's 'Considered' range

In a new series looking at genuinely positive moves by companies whose overall ethical record leaves something to be desired, we examine Nike's latest offer in its sustainable 'Considered' range, and ask ourselves whether we should lust after these shoes.

If you're more of a trainer officionado than I am, you'll probably already know that the Pegasus is a popular style from Nike that has stood the test of time. Not known for its ethical credentials, Nike has recently brought out an 'eco' version of the shoe that's made from what the brand describes as 'environmentally prefered materials' or EPMs, using techniques that keep waste to a minimum.

Now, before you wrinkle your nose in disgust and move on, let's look a bit more closely at the implications of this move. When Nike launched the Considered range back in 2005, with just a few minority designs made using this technique, we dismissed it as greenwash (and slated its rather 'hippyish' looking designs). But this shift into the mainstream has positive implications...