Helen Flanagan swapped Corrie for Covent Garden cobbles as she became Miss Santa in the latest campaign against animal cruelty.
The former Coronation Street star and I'm a Celebrity contestant wore a costume without the traditional white trim to promote the anti-fur message to shoppers in London.
She teamed up with animal campaign group PETA, holding up a sign which read "Keep it fur-free under the Xmas tree".
Flanagan, who was the highest ranking British star in FHM's sexiest women poll this year, is encouraging people to avoid presents which involve animal cruelty as she dressed in a red dress, white stockings and red platform stilettos in the freezing cold.
She said: "Fur is cruel and gruesome, and it belongs squarely in Christmas' past.
"With all the wonderful stylish, fur-free designs available today, it's never been easier to celebrate with Christmas gifts that are as kind as they are chic."
PETA says coats, collars and cuffs made from fur involved "immense animal suffering" and claims that some animals are skinned while still alive.
It points out many designers - including Calvin Klein, Stella McCartney, Ralph Lauren, Tommy Hilfiger and Vivienne Westwood - now shun fur from their fashion ranges.