Spice girl Melanie C shows her compassion for animals in a new Be Cruelty-Free video calling for a global end to animal testing for cosmetics. Although testing cosmetics on rabbits, mice and other animals is banned across the European Union and Israel, it is still permitted in most other countries and even mandatory in some places such as China.
Many thousands of animals still have chemicals dripped in their eyes or force fed to them in massive doses, sometimes until they die. Humane Society International's Be Cruelty-Free campaign is working to change that, with consumer and political lobbying campaigns in Brazil, the United States, South Korea, Russia and beyond.
Says Melanie: "I fully support Humane Society International's Be Cruelty-Free campaign. We have had success - Europe has gone cruelty-free - but this is a worldwide issue. I'm sure that, like me, you agree it is completely unnecessary for animals to go through pain and suffering just to produce new cosmetics. Please join me and support us by signing the Be Cruelty-Free pledge. Let's take the cruelty out of beauty."
This is not the first time that Melanie has helped HSI (Humane Society International) campaign to end the suffering of cosmetics animal testing. In 2011, together with Ricky Gervais, Melanie took part in our eye-catching photo shoot with world class photographer Ray Burmiston, sporting temporary tattoos with an "End Animal Testing" message.
They also to see the EU sales ban on newly animal-tested cosmetics come into force, which finally achieved victory in March this year.
Sign the Be Cruelty-Free pledge