Many meat eaters will tell you that they could never give up meat, not even for a day, not even for the animals that are treated horribly in order to end up on a plate near you and me. But vegetarianism, though a big part of it is, is not all about being kind to animals. It is also about choosing a more sustainable future and potentially improving your health in the process.
A 2006 report found that the livestock industry was responsible for more harmful gases than the transport industry. So it goes without saying that consuming meat in the quantities we do is not sustainable in the long run. Adopting a different attitude towards diets and health, educating people about the fact that we don't need 'meat and two veg' every single day in order to survive is crucial for a better and brighter future.
One small, yet effective, way of doing this is to stop eating meat on Mondays. Luckily, as it is becoming less 'alternative' to be meat free, people are ncreasingly changing their habits - even the meat eaters.
One of the biggest campaigners behind the Meat Free Mondays movement is Sir Paul McCartney - he started the campaign together with his late wife Linda in 2009 and she went on to create a vegetarian food company - who has spoken out numerous times about the importance of eating less meat.
Speaking to The Huffington Post, McCartney said: ""It's becoming more and more clear that one of the most effective things any individual can do to help the environment is to eat less meat."
The ex-Beatle continued: "I've been a vegetarian for a long time now and over the years I've seen how the attitudes have changed around the world, so I'm not surprised when I see new research that shows more and more people are increasingly adopting 'meat free eating'. It's great to see more and more choice with some brilliant creative dishes in restaurants, cafés and supermarkets. There is definitely now an overall greater acceptance of being vegetarian."
But even though we now know more about the benefits of a less meat heavy diet, it is good with a reminder once in a while. And don't you worry; this is exactly what McCartney has in mind. In a new ad, an animation, Linda can be seen surrounded by quirky animal personas and her family as Elvis Costello reminds us all of the values and ethos of Linda McCartney.
Check it out here: