British PM David Cameron might be gearing up to address the question of 'to EU or not to EU' and potentially promise a referendum in 2017. But that's not the only thing on his plate this morning.
Today, Wednesday 23 January, a major new campaign called Enough Food for Everyone IF will call on David Cameron to use his presidency of the forthcoming G8 summit to take a lead on world hunger, which kills two million every year.
IF's research estimates that by 2025, 937 million young people's life chances will be permanently damaged by childhood hunger, and the malnutrition will cost developing countries £78billion each year in lost economic output by 2030. That said, IF also notes that by tackling the four big IFs - on land, aid, tax and good governance - there can easily be enough food for everyone.
100 charities, aid organisations and faith groups, including Unicef, Save the Children, Oxfam, Cafod, Action Aid and Christian Aid, have formed the largest coalition of the aid world since Make Poverty History in 2005, and the campaign is backed by a host of famous faces, such as actors Bill Nighy, Keeley Hawes and Bonnie Wright, musician Baaba Maal, athletes Denise Lewis and Colin Jackson and England rugby legend Matt Dawson.
The IF campaign launches tonight at Somerset House in London and will see its architecture brought to life with a 3D projection on its walls that tells the story behind the campaign: that there is enough food for everyone but not everyone gets enough food. The spectacle will also incorporate live tweets from the public - join the campaign on @EnoughFoodIF - including a message from Microsoft founder Bill Gates.
Enough Food for Everyone IF events will be held across the country tonight in London, Glasgow, Cardiff, Belfast, Northern Ireland and more than 20 other towns and cities. For details go to www.enoughfoodif.org.