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Born Free Foundation addresses plight of elephants, exposes shocking truth of illegal ivory trade through new website

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born-free-bloody-ivory-george-logan-2.jpgThe Born Free Foundation, a global leader in animal welfare and wildlife conservation, has today taken a new stand against the crimes against elephants and is revealing the shocking truth behind the illegal ivory trade.

Through www.bloodyivory.org the organisation hopes to expose the challenges facing elephants throughout their natural range and the depth of the ongoing crisis. Recently, news out of Kenya reported that an insidious criminal cartel had wiped out an entire family of 12 elephants for their ivory in the worst single incident of its kind in the country.

Moreover, on 5 January Hong Kong's customs seized 779 ivory tusks weighing more than a thousand kilos and valued at more than £900,000.

Will Travers OBE, the charity's Chief Executive Officer, acknowledged: "The ivory trade is a brutal business, devastating entire elephant families, causing massive suffering to individuals - and now severely impacting populations in all four regions of Africa. This is putting some of these most vulnerable populations at risk of extinction. Bloodyivory.org shows the world what is really happening to elephants and encourages all compassionate people and 'Elefriends' everywhere to lend their voices to the chorus declaring: NO MORE IVORY TRADE."

The new site includes a petition which calls on the CITES Parties (Convention on International Trade in Endangered Species of Fauna and Flora) to reject any future proposals for trade in ivory and to support improved protection for elephants. They are meeting in Bangkok this March and elephant ivory trade will be high on the agenda.

Image copyright George Logan / via Born Free Foundation

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