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FIFA World Cup 2014 stadium to be made of recycled Coca-Cola bottles

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coca-cola-brazil-2014-world-cup-recycling.jpg

OK so it's not the whole stadium... The recycled plastic bottles will be used in the linings of the seats in the new MaracanĂ£ Stadium, which will host the final of the 2014 FIFA World Cup in Rio.

One of the main sponsors to the 2014 FIFA World Cup in Brazil, soft-drink company Coca-Cola has launched a new sustainability project to collect and recycle plastic PET bottles. To date 100 recycling points have been set up in Rio, which they hope will generate lots of recycled bottles - as well as get people excited about the football event.

A major drive behind this campaign is Coca-Cola's pledge to reduce the environmental footprint of the World Cup and boost the culture of recycling.

Take a look at Coca-Cola's video for the project here.


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