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Eco-friendly cycle wear from new label VELECO

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We're great fans of cycling here at Hippyshopper; not only is cycling a great way to get around the London traffic (beware of motorists and pedestrians mind!), it keeps us fit!

Most of the time we'll just wear our normal clothes but sometimes that just doesn't seem right. What if we could have some ethically made garments made especially for our bike rides - that doesn't necessarily involve extremely tight fitting and unflattering lycra?

Well Jamie and John, the guys behind VELECO have just the answer! With what they claim to be the world's first fairtrade and eco-friendly cycle wear company (if anyone beg to differ, let us know in the comments below), they hope to change cycle wear across the world by making it more ethical.

Using natural, organic and recycled materials wherever possible, a 15% fairtrade premium is paid on every garment made, which is pushed back into health and welfare projects for VELECO's workers and their families in Pakistan.

The current collection consists of cycling jackets, t-shirts and hoodies as well as a selection of accessories including cycling caps, cotton bags, recycled tyre and tube belts as well as green oil. Plans are in motion to launch more technical wear in 2013, which will include shorts, trousers, more jackets and bags for urban cyclists and commuters!

Take a look at the collection below.


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