In April this year, UK retail chain Marks & Spencer launched a shwopping campaign, fronted by long time ethical campaigner Joanna Lumley, urging its customers to bring in and donate any unwanted items of clothing.
And now M&S is able to show the first tangible results of this shwopping session, the Shwop Coat, which is made entirely from donated wool.
The coat is better value for the environment, and at £89 it is half the cost it would normally have been had it been made from virgin wool. That's a win win for both environment and consumers!
The coat will go on sale in selected M&S stores across the UK and online from 10 October.