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Levi's goes green with WasteLess denim

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levis-ss13-preview-10.jpg

We like it when big companies do their bit for the environment and make their products more sustainable - of course in an ideal world all companies would operate as green as possible...

Green is definitely the new black over at jeans giant Levi's, which has revealed its waste

Each pair of Levi's waste

Speaking at the preview last week, global president of the Levi's brand James Curleigh said: "From the beginning, we have designed our products with purpose and intent. By adding value to waste, we hope to change the way people think about recycling, ultimately incentivising them to do more of it."

"This collection proves that you don't have to sacrifice quality, comfort or style to give an end a new beginning."

The brand expect to put some 3.5 million recycled bottles into the waste

"With this collection, we're doing our own small part by taking waste and making something new from it," added Curleigh.

"We don't just want to reduce our impact on the environment, we want to leave it better than we found it. We are committed to making products in ways that are good for people and better for our planet."

levi-wasteless (1).jpg

[via ShinyStyle.tv and Brandish.tv]


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