We all know how the process of dyeing textiles uses a lot of water - up to 25 litres of water for ONE t-shirt - so it's great to see big names teaming up to spearhead innovation in fashion and the way our clothes are produced.
British designer Stella McCartney has teamed up with Adidas to create a new t-shirt as part of the sportswear label's DryDye initiative, which will see tees being produced with waterless dyeing.
Developed in Holland, the new technology uses pressurised carbon dioxide instead of agua to colour the textile fibres. Overall it's a win-win solution, as it reduces water consumption as well as uses less energy and fewer nasty chemicals.
Speaking about the blue and white leopard print tee, Stella McCartney said: "It's been incredibly exciting for me to work with and have access to this amazing new technology that uses no water at all in the process. The sustainable message behind it is very important to me and I hope to work with it more in the future."