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Fashion forward: parka designed to alert and protect against pollution

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We love a good find here at Hippyshopper HQ. Today we came across this fine piece of clothing, the Aegis Parka, which has an integrated air quality sensor and built in respirator to protect against toxic urban environments.

The concept was thought of by Erik De Nijs and Tim Smit, who work for Dutch company Nieuwe Heren.

The Aegis Parka, which takes its name from the shield of Zeus, is currently only a prototype, but its designers hope that a clothing brand will snap up the idea.

Even though it sounds like something out of the future, we'd love this to hit our local stores!

nieuwe_heren_aegis_parka_2.jpg

[via PSFK]


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