We don't watch TOWIE, have not seen one episode and never will, but when you dress up a tangoed Z-lister in a cupcake dress it is too good not to mention. And the story is really about coffee and fundraising, not reality TV.
On a more serious note, The Only Way Is Essex's Lucy Mecklenburgh traded in her designer clothes to mark the official launch of cancer charity Macmillan's flagship fundraiser, The World's Biggest Coffee Morning, which takes place on Friday 28 September.
Lucy's dress, seen here, is made up of over 360 handmade cupcakes donated by LOLA's.
Speaking about her cupcake adventure and work with Macmillan Lucy said: "I am really delighted to launch the World's Biggest Coffee Morning for such an amazing charity as Macmillan Cancer Support, and I had so much fun modelling this Cupcake Gown! I love getting together with the girls for coffee and a treat so for me hosting a coffee morning is a lovely way to raise money for Macmillan. Sign up everyone and please help us raise £10.8million for Macmillan to help them provide support to people affected by cancer."
To sign up for the World's Biggest Coffee Morning visit macmillan.org.uk/maketime.