O-food, a pop-up sandwich bar in the heart of Shoreditch, aims to bring Nordic inspired fast food that focuses on responsibly sourced vegetarian and fish lunchtime options to hungry Londoners.
If you're expecting prawns, salmon and tuna on the menu, you'll be disappointed. The fishy alternatives use non 'Big Five' fish, such as smoked mackerel, as the popularity of the big five creates problems when it comes to replenishable fishing stock. O-food uses fish sourced from low-impact fisheries in Kent along with fresh, locally sourced vegetables from British farms.
The people behind O-food have also drawn inspiration from the Nordic kitchen and its preparation techniques when creating the menu, which can also be seen in the store's décor.
The lunch menu features three fish and two vegetarian options that can be made on a variety of bread (white sourdough, dark sourdough and Russian rye). Our personal favourite is the O'Macky, which comes with smoked mackerel, romaine salad, daikon and horse radish dressing. A sandwich will set you back around £5 and is lovingly made and wrapped for your eating experience.
O-food can be found at 54 Rivington Street, London EC2A 3QN until 23 September. Open 8am to 4pm Monday to Friday.