Not happy with catwalks and supermodels, interior design and household products have now become part of the fashion designers' staple business. Vera Wang do champagne glasses, Armani do beds and lampshades, Ralph Lauren have a range of candles and desks and Vivienne Westwood have wallpaper.
Melanie Porter designed knitwear for international fashion brands including Burberry for ten years before turning to interiors. She now creates one-off knitted designs for antique furniture, which she sources at auctions and markets.
She said: "You can be so much more creative with interiors than you can with clothes. People are more willing to take risks in their home than they are on their bodies and I love the sense of collaboration with the customer, which I didn't get in fashion design."
So it is hardly surprising that you can strike a pose in their jeans, underpants, t-shirts, suits, dresses, perfume, watches and jewellery... and now rugs?
One of the biggest fashion houses in the world, Calvin Klein, has created a collection of designer rugs.
There are 10 different collections of handmade rugs with a range of colours and patterns in each one. But the designer label does not have to blow the budget, with the Naturals range starting at just £50 through to the most expensive collection at £999 for each rug.
To take a look at the different Calvin Klein rug collections visit Rugstore NE.