As one of the many Apple fan girls and fan boys out there, it is rather disappointing that the tech giant has pulled out of the EPEAT certification program that highlights which consumer tech products are notable for their environmental friendliness.
EPEAT is backed by the US government and rewards manufacturers whose products are easily recyclable and energy efficient. Apple's former ideas man, the late Steve Jobs, was always quick to mention the company's eco-aware strengths, so it is unfortunate that it has now decided to opt out. Could the rush to be the best and the most lusted after brand in the tech world be making Apple choose iconic status over the environment? According to TechDigest, Apple has cited a change in design direction as the cause, most apparent in its new Retina MacBook.
EPEAT requires any device to be easily recyclable, but the new MacBook Pro with Retina Display is near impossible to dismantle without damaging the parts that could be recycled.
Commenting on Apple's decision, Robert Frisbee, EPEAT CEO, said: "They said their design direction was no longer consistent with the EPEAT requirements."
"They were important supporters and we are disappointed that they don't want their products measured by this standard anymore."
This saddens me Apple... Mostly because I love you so much.