In a new eco-push, British high street retailer Marks & Spencer has unveiled what it is calling the 'world's most sustainable suit'.
The eco suit (sounds like something a superhero would wear doesn't it) is made from the most sustainable materials possible, with everything from the buttons to the lining having been carefully sourced to produce this green garment. Could this be the future for the fashion industry?
Considering the suit has taken several years to develop by M&S experts to ensure it is made from the most sustainable materials available and also of the highest quality, it will probably be some time before the rest of the high-street shops joins the eco trend fully.
But as Mark Sumner, M&S Plan A Expert noted this is 'a huge step forwards for the industry'.
The suit is made from organic wool that is fully traceable back to the farms from where it is produces, and all of the chemicals used in the production are Global Organic Textile Standard (GOTS) approved. The lining is made from recycled plastic bottles while the buttons are reclaimed.
In another twist, the suit label also has a QR code which can be scanned with a smartphone to download information on the suit and the materials it is made from.
The suit is just the first in a new range of sustainable clothing that M&S will be launching during 2012, all of which will be made in the most sustainable way possible.
So far 500 eco-suits have been made and will be available online and in stores in September, prices at £349. You can find more information about the suits here.