If you think Sweden is having a social media nightmare at the moment after their current civilian started tweeting some random messages today, then you should take a look at what appears to be Shell U.S.'s latest social media user-generated endeavour: Let's Go! Arctic.
Well if it is for real that is... The fact that most of the other pages apart from the Arctic ad gallery appear to be down for maintenance and the 'about us' section has some dubious non-PC wording such as"everyone can appreciate how oil--the dinosaurs' parting gift to Man--can be used to help build a better future for everyone. Let's Go!" Also the image of Titanic sinking is just a little too much...
The oil giant is 'asking' people to help them create ad to be using for Shell's Let's Go! Arctic campaign, by creating slogans that run across images of dangerously cute and fluffy Arctic animals, ice bergs and... oil rigs.
The Let's Go! Arctic website states:
We at Shell want everyone to feel as "pumped" as we do about freeing much-needed Arctic resources. After all, the Arctic is the common heritage of all humanity, and what we do there matters to everyone."
Oh and if you enter (and have people vote for your ad idea) you could 'possibly win an all-expenses-paid trip to see the Kulluk in action' - Hmm... Is this for real?
At closer inspection, and a tweet or two, it looks like Let's Go! Arctic is the work of The Yes Men, an activism group that 'impersonates big-time criminals in order to publicly humiliate them'. So not the work by Shell after all. But we do like it!
Here are some of our favourite 'entries' so far...