Over the past years beekeepers and researchers have seen a worrying worldwide drop of bee populations, which could, if not addressed, could leave to bees disappearing completely.
Now Dutch based organic fruit and vegetables distributor Nature & More have teamed up with a number of NGOs to launch initiative Bees Love Organic to distribute 400,000 bags of organic seeds throughout Europe during the coming summer. The aim is to create over 400,000 square metres of bee flower pasture.
In the Netherlands, a popular 1,000 km long cycle trail that runs along farms and countryside will be transformed into a 'bee path' after more than one thousand environmentally aware cyclists have helped sow the seeds.
Further north, the Swedish Youth Initiative Program has created a flowering meadow as well as an online video that features buzzing students.
According to a Bees Love Organic campaign spokesperson, bees have better survival chances with organic farming, not only because pesticides are not used, but also because organic farming increases biodiversity. Nature & More founder Volkert Engelsman said: "Since the '90's of last century we have been trying to get across that 'organic' means much more than not using chemical inputs. Farmers in Asia, America and Europe, who work with us, recognise that the future of agriculture must lie in teaming up with nature, instead of fighting it. The bees are our allies, so let's support them."
Find out more about the campaign at www.natureandmore.com.