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Feeding the 5000: Sign the pledge and grab a free lunch made with knobbly veg in London tomorrow

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feeding-the-5000.jpgThink about this: The UK has nearly twice as much food as is required if looking at nutritional needs of its populations, while some European countries have more than three times the food they need. The US however is the big bad wolf in the food distribution debate, having around four times more food than its inhabitants need...

Food waste is a real problem in the Western world with approximately 40 million tonnes of food wasted in US households, retailers and food services each year alone - which is horrible considering there are nearly one billion malnourished people in the world. And while governments are worried about over-population and food supply issues, a lot could be done with a bit of re-distribution and more conscious thinking by all of us. How many times have you not bought vegetables that have ended up in the bin one week later because you just forgot about them? In fact, UK households waste around 25% of all the food they buy over a year. Another culprit is the 'rule' that supermarkets cannot sell 'imperfect' produce, in other words vegetables that haven't got the right shape according to cosmetics standards set by some regulatory body. Here's the shocker: they still taste the same as their perfect counterparts!

So while four million Brits and 43 million EU citizens suffer from food poverty silly rules and regulations and mindless waste keep adding to our problems.

Feeding the 5000 hope to show how easy it is to reduce the unimaginable levels of food waste in the UK and internationally, and how governments, businesses and individuals can help.

To show how bad our country's food waste is, Feeding the 5000 is hosting a free lunch for 5000 people made entirely out of fresh ingredients that would otherwise have been wasted: wonky carrots, misshapen potatoes and other fresh surplus produce.

Feeding the 5000's free lunch takes place on Friday 18th November 2011 at Trafalgar Square, London, from 12pm (noon) to 2pm. So head down there for a bite to eat and show your support. Oh and sign their pledge here!


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