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Eco Fashion Focus: Edun Autumn Winter 2011 Women's Collection

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Edun's Autumn Winter 2011 collection focuses on fashionable, utilitarian outerwear, particularly jackets and coats that combine leather and wool. Textured knitwear that has been made in Africa by nuns also took centre stage: dresses, cardigans, pullovers and skirts were seen on the catwalk in variations in the classic Fair Isle pattern.

In contrast to the more heavy winter wear were girly draped dresses and blouses in intense patterns and vivid colours.

Founded by Ali Hewson and Bono in 2005, Edun is a for-profit business with the aim of creating a global fashion brand, making beautiful clothing whilst committing to developing trade with Africa and encouraging others to do the same. Having already established itself as a cult brands, Edun is based on a belief that style should have substance and while it has always sourced globally, as its business grows so does its production and work in Africa.


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