If you're a regular reader of Hippyshopper and a follower of eco fashion, you already know that ethical fashion has shaken off its 'hippy' image a long time ago. With our Eco Fashion Focus series we're trying to bring you our latest fashion forward green finds.
This week a tweety bird told us about Wear Chemistry. The label aims to make sustainable choices in sustainable fashion more appealing and to change people's perception of eco-clothing.
Launched last year, Wear Chemistry combine original design with great-fitting sustainable fabric (70% bamboo and 30% organic cotton), which means one thing: it's wearable!
Today, 12 May, Wear Chemistry took the catwalk for its new collection to the centre of London - and the busiest crossing - Oxford Circus to show shoppers the styles and designs available for both men and women.
If you like what you see you can check out their website or on Asos Marketplace.
