If you're a regular reader of Hippyshopper and a follower of eco fashion, you already know that ethical fashion has shaken off its 'hippy' image a long time ago. With our Eco Fashion Focus series we're trying to bring you our latest fashion forward green finds.
This week a tweety bird told us about Wear Chemistry. The label aims to make sustainable choices in sustainable fashion more appealing and to change people's perception of eco-clothing.
Launched last year, Wear Chemistry combine original design with great-fitting sustainable fabric (70% bamboo and 30% organic cotton), which means one thing: it's wearable!
Today, 12 May, Wear Chemistry took the catwalk for its new collection to the centre of London - and the busiest crossing - Oxford Circus to show shoppers the styles and designs available for both men and women.