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Pharrell Williams creates recycled bag for World Earth Day

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kiehls_pharrell_williams_eco-tote.jpgWe like it when celebrities put on their environmental boots and help raise awareness about issues.

The latest to do so is US rapper Pharrell Williams who has teamed up with Kiehl's to create a Limited Edition Eco-Tote, to help raise awareness for World Earth Day, 22nd April 2011. The eco-tote is made using Bionic yarn technology in which fabrics are created from recycling plastic bottles. How cool is that!

Unfortunately it is only US customers who take part in the Kiehl's 'Recycle and Be Rewarded' scheme - recycling their empty product bottles, jars and tubes at their local Kiehl's stores from April to June - that are eligible to receive the complimentary bag. We kind of wanted one for ourselves... Is it too late to relocate across the pond??


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