UK supermarket chain Waitrose is expanding on its commitment to source its products from sustainable producers as it aims to attract more eco-conscious shoppers.
The ultra-thin condoms, made from Fairtrade rubber from South India and supplied in the UK by Newcastle based ethical supplier Fairsquared, will be available at selected Waitrose branches from 4th April 2011 and will cost £6.99 for a pack of 12.
Siobhan Bowie, Waitrose buyer, said: "We have come a long way since the days of people thinking Fairtrade is just about bananas and coffee, so it makes perfect sense to start introducing customers to more innovative and fairly traded products."
I went for a wander yesterday in a central London Waitrose branch and must say that the supermarket chain certainly accommodates for the eco conscious shopper. The amount of vegetarian, vegan, organic, Fairtrade, "free for", and locally sourced products on display were just a food lover's heaven.
Fairtrade Fortnight starts 28th February.