Green handsets to reach 500 million in 5 years - yeah right
According to new analysis from Juniper Research, consumer demand for environmentally sustainable mobile phone handsets could see shipments reach 485 million units by 2014.
According to their report, Green Mobile Handsets & Applications: Strategies, Scenarios & Forecasts 2009-2014, even with an incremental attitude shift by consumers, numbers will still grow from a quarter of million shipments in 2009 to over 105 million by 2014.
Apparently the average mobile user is responsible for around 25kg of CO2 emissions per year, a collective total of 93Mt (Megatonnes) of CO2 globally at the end of 2008. Says Dr. Windsor Holden, Principal Analyst at Juniper Research and lead author for the report: "With manufacturers only now beginning to introduce green handsets, shipment volumes are relatively low in all cases. Moving forward, we should not expect to see production lines of completely 'green' phones, but a gradual move to introducing green elements throughout devices."
At present it seems that very few mobile phone handsets have any green credentials whatsoever with perhaps the exception of a few 'novelty value' handsets, such as Samsung's Blue Earth phones, first reported on our sister site, ShinyShiny. And with mobile phones seen by many as disposable fashion accessories it seems there's an awfully long way to go before we reach the numbers talked about in this report.
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