Paul Ridden writes: Want to help provide clean, safe water for communities in Africa, Asia, Latin America and island nations around the world? Then Aveda's upcoming 5 mile stroll could be just the ticket you need.
Why 5 miles? Well that's the average distance women in developing countries have to walk every day for clean water! Over one billion people throughout the world do not have access to clean water and Aveda is hoping that the new "Walk for Water" initiative will help focus much needed attention on the issue whilst providing a fun outlet to raise much-needed funds.
Follow the jump for details on how to get involved
London Mayor Boris Johnson is backing the walk, "Clean water is something that we all take very much for granted. I would like to wish all those taking part in the 'I walk for water' London walk, which kicks off right outside City Hall, the very best of luck." You can help too. Walks are taking place between 22nd and 26th April in London, Birmingham, Belfast, Cardiff, Edinburgh, Glasgow, Manchester and Leeds. Contact Aveda for more information:
Please go to www.aveda.co.uk or telephone 0870 034 2380
Stop Press: 5000 exclusive and re-usable SIGG water bottles are now available for just £12.99 each from participating Aveda stores (go to www.aveda.co.uk to find your nearest store). A percentage of the proceeds generated from purchases of these limited edition Earth Month bottles will be donated by SIGG and Aveda to the Global Greengrants Fund.
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