There's been something of a wailing and a gnashing of teeth around the web today, as fans of Innocent drinks discovered that the brand they'd come to see as a sort of fruit-based best friend had in fact been consorting with the bad boys all along. Or at least recently, as it emerged that Coca cola has bought a £30m stake in the company.
Innocent now joins the likes of Green & Blacks, which was bought by Cadbury Schweppes, Pret a Manger by McDonalds and (perhaps most controversially) The Body Shop by L'Oreal. In all these cases, I can't help thinking we're reminded of how unwise it is to associatie a business too closely with our own values, as however 'ethical' a company may seem, it ultimately has to make money to survive. And perhaps it's better to have the fat cats on side if that's where the money to do all the good stuff Innocent does is to be found?
But how do you feel about the decision? Follow the jump for a poll.
Related: Funky new bottles on the shelves as Innocent delivers on recycling promise | Not that Innocent: smoothies trialled at McDonalds
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