Jodie Kidd was the first person in the UK to the Fiat eco test drive; a new initiative aimed at showing the benefits of environmentally friendly driving. This scheme is being piloted at ten Fiat dealerships throughout Greater London, and could be available across the UK if it is successful.
Similar to a usual test drive, the eco:Drive also measures a driver's performance in environmental terms through the use of a USB stick which plugs into the car at the start of the drive. When the information is transferred to a computer, it can tell you how you performed and how you can then improve on your driving.
[Via Autobloggreen via ecorazzi]
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Speaking about the eco:Drive initiative, Kidd said "eco:Drive technology is absolutely right for the moment. People should be thinking more about their driving and the environment - it's a great idea."
Elena Bernardelli, Fiat Group Automobiles UK's marketing director said "Our test drive allows [people] to test the car, ascertain how they drive in environmental terms and give them tips on improving, regardless of whether they buy from us or not."
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