Cadbury's Dairy Milk to go fairtrade
The latest product to go fairtrade is one that I think marks a real sea change in the move towards more ethical trading practices in big business. It's one of the UK's best selling brands: Cadbury's Dairy Milk chocolate!
As the nation's best selling chocolate bar, Dairy Milk's switch to fairtrade will result in the tripling of cocoa sales under fairtrade terms for farmers in Ghana, both increasing Fairtrade cocoa sales for existing certified farming groups, as well as opening up new opportunities for thousands more farmers to benefit from the system. Where fairtrade chocolate was once hard to come by and not especially tasty, this move means that from July, millions of people will be buying fairtrade without even knowing it.
Related: Cadbury's to introduce 'fart free' chocolate | Cadbury's eco egg is greener than we thought!
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