Ever since the first Andrex puppy bounded down the stairs and into our hearts, loo roll has been getting increasingly soft, strong and long. At first, this represented a welcome departure from the scratchy, tracing-paper torture that many of us remember from our youth, but even the most posteriorly-challenged would agree that just recently, things have gone a bit far.
The current trend in toilet paper (if such a thing can be said to exist) is for such bloated, padded sheets that it can sometimes feel as though you're wiping your bottom with a king-size duvet. And according to campaigners, the American obsession in particular with multi-ply, quilted toilet tissue is having such a devastating effect on the environment that it could be said to be a worse risk to the planet than all the SUVs in the USA. In Europe, we are doing better, with around 40% of toilet paper coming from recycled sources. But in the States, more than 98% comes from virgin forests. Are we in danger of slipping into such bad habits?
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Related: Recycled toilet paper: how green is it really? | Sheryl Crow says no to toilet paper to save the world

I say "always use recycled" but there are often times when it's quite hard to find even the biggest of supermarkets.
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