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Burger King make most patronising ad ever?

I had to share this video clip that was brought to my attention today that might just scoop the award for 'most offensive commercial video clip ever' if such a thing were to exist. The premise seems to be a bunch of BK stooges showing up in various remote parts of the world as yet untainted by fast food and handing out free burgers in order to see how 'BK virgins' react to being given the nutritionally-dubious snacks. Patronising much?

Posted by AbiSilvester on January 12, 2009

Comments

This is absolutely... I have no words.. Are they joking? Is this some kind of parody? This has brought tears to me eyes. Please don't subject people to a hamburger in a way that makes the hamburger seem much more important than the person eating it. How did a bunch of people ever think filming and forcing globalisation was a good idea?

Burger King, you look like prats (even more so than you did before).

Posted by: mo | January 14, 2009 1:36 PM

Hi Mo,

No, I'm afraid it's a genuine ad. There's more about it in this article from the Guardian.

Posted by: Abi [Ed] | January 14, 2009 1:59 PM

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