You'll probably be aware that Greenpeace and Kleenex do not get on. But the latest Kleenex ad campaign -- which features Wall-e, the lovable and above all environmentally aware robot who clears away the mess that humans left behind after an environmental catastrophe -- has got Greenpeace madder than ever.
Related: Recycled toilet paper: how green is it really? | Greenpeace activists picket Kleenex 'let it all out' campaign
It all started when Greenpeace noticed that Wall-e is appearing on boxes of Kleenex tissues, which are also labeled as being 'made from 100% recycled paper'. There is little doubt that the boxes themselves are recycled, but nothing to point out that the tissues inside are made from centuries-old forest -- such a waste for a product we splutter or snot into then throw away!
To get their own back over this bare-faced hypocrisy, Greenpeace have 'liberated' Wall-e from the clutches of Kleenex, and taken him on as a mascot for their own campaign, which aims to draw attention to the evils of using virgin wood pulp for making tissues; a practice that Kleenex insist on sticking to despite viable alternatives, leading to major deforestation, particularly in the Boreal Forest, the largest tract of ancient forest left in North America and an important habitat for bears, cubs, and other wildlife.
They've made a charming film about it that you can watch here, featuring Wall-e and an evil robot called Kleer-e. Watch it here!
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