Lushipedia: search all Lush ingredients online
For any company that wants to appeal to today's eco-savvy, health aware consumer, the watchword is 'transparency'. And Lush has gone a step further than most, with a new project to make every single ingredient it uses searchable on the site, using a Wikipedia-style database.
The 'Lushipedia', which is now nearing completion, lets you click on any ingredient listed for each product and takes you to an information page with facts about the substance in question (clickable ingredients appear in blue).
Not only does it tell you the basic facts; there are also photos and random snippets of information that make fascinating reading. And because it's open source, users will soon be able to add their own pearls of wisdom to the site. See an example of how it works, here.
Once again, Lush leads the way in honest, traceable and ethical practices. We <3 them to bits!
