Urban Decay get greener with new eco packaging
Urban Decay totally rock. Not only do they make some of the coolest, most striking beauty products on the planet; they are also a deeply ethical company who never go on about it! So I am going to hammer the point home here. Urban Decay have been completely cruelty-free since forever, and do a good line in vegan products, too.
And now, they're getting into sustainability in a big way, with some really inventive new packaging made from materials like bamboo, recycled cardboard and recycled art paper. The new boxes have a '70s hippy feel about them and are very pretty. Kiss and Makeup got their hands on some early samples...read on after the jump for some shots!
Related: Cruelty-free beauty online | The ultimate in ethical beauty
The outer case of the palette is constructed from sustainable bamboo...
The case swings open to reveal 10 lovely shadows nestled inside The tray is made of recycled cardboard and recycled art paper.
The shadow include ten favourites: YDK, Midnight Cowboy Rides Again, Flipside, Flash, Grifter, Oil Slick, Uzi , Kiddie Pool, Twice Baked and Half Baked. £20 from September at most outlets.
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