I think just about all of this year's summer festivals have had their own 'claims to greenness' so far, and The Big Chill, taking place this weekend, is no exception. It's hosting an 'ethical runway show' featuring some of the top names in eco-fashion.
While it may not quite rival Glasto's potato starch tent pegs or Latitude's fuel cell stage in terms of direct environmental impact, I think this is actually a smart move on the part of The Big Chill, that will encourage a wider appreciation of ethical threads.
Festivals have, in their way, become weekend-long fashion shows, with many of the country's hippest and most style aware consumers rubbing shoulders and swapping ideas. So what could be a better way to target this audience than put on a proper catwalk show, with pieces by People Tree, Katherine Hamnett, Edun and more on display. The show will be styled by Rebekah Roy, who will also be acting as a as judge for a competition in which new designers compete on how ethical their designs are and on the designs themselves.
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