PURE Digital gets seven seals of approval from the Energy Saving Trust
Since launching their first 'green' radio back in March, the guys at PURE have been hard at work bringing their other products up to Energy Saving Trust efficiency standards, and have managed to get seven of their models well within the trust's strict guidelines for eco-friendliness. They've also launched their first pink radio, but don't worry -- the 'Mini' does also come in white and black...
As a bit of a radio nut, I've talked before about the benefits of digital radio versus analogue. But sadly, the technology can require more electricity if no effort is made to push for efficiency. Read on to find out what PURE have done to address this issue.
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The first change that PURE have made concerns the mains plugs that come with each set. If you already own a DAB radio, you'll probably know that most models come with a large and very heavy 'brick' style plug in tow. These are the sort that get really hot when you've left your radio plugged in for a long time, and as you might expect, suck up a gargantuum amount of energy. PURE have replaced these plugs with a smaller sort that is less than half the size, as well as being a lot more expensive to manufacture; the reason that other brands still use the larger, old-fashioned sort comes down entirely to cost.
Another innovation takes away the need for another energy source used for radios: disposable batteries. PURE have introduced a battery replacement called a ChargePAK, which costs £29.99 and charges while the radio is plugged in so that you never have to buy new batteries. It could also save you up to £330 a year.
It's also worth mentioning that PURE have reduced the packaging on all their products and switched to soya-based ink. Good going!
If you're interested in getting one of these brand new EST-endorsed radios, the seven good eggs to look out for are the EVOKE-1S, Siesta, Chronos II, TEMPUS-1S, ONE mini and the soon-to-be-launched ONE Elite.
