Sainsbury's to sell milk in a bag
Until recently, milk that came in anything other than a glass bottle, delivered by a cheery, red-faced chap called 'Ernie' seemed to be too much for most Brits to take in (we even had to make a how-to video on handling milk pouches). But Sainsbury's has opted to follow the example set by Waitrose last year, and will start selling milk in recyclable plastic bags from today.
The thinking behind the move is the switching to refill bags such as these could reduce milk packaging waste by up to 75 percent, which would remove an estimated 100,000 tons of plastic waste from landfills. The big question is, of course, how consumers will take to the 'udder style' milk bags. Have you been buying milk presented this way in Waitrose, and will you continue to do so?
[Via Sustainable Is Good]
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