Get back to good old tap water says We Want Tap

Do you reckon you can tell the difference between tap water and the bottled stuff? A blind taste test carried out by We Want Tap, a new campaign focused on exposing the stupidity of buying bottled water, has revealed that the majority of us can't.

250 people participated in the test, with 84% of them unable to identify tap water. And when you think about the environmental and financial cost of drinking imported, bottled water, that's actually a pretty low hit rate. Perhaps more surprisingly, 34% of the testers actually preferred the taste of tap water.

If you've just finished your bottle of filtered artesian rainwater but would like to get back into the habit of drinking the free stuff, We Want Tap can help. They're selling a fun labelling kit, with funny slogans for your bottles as well as 'drink-o-meter' stickers which allow you to monitor how many times you've re-filled the bottle -- think of how many new ones you could have bought each time you add another sticker. 70% of all profits from these products sold go to clean water and sanitation projects in Africa. Or alternatively, you could always just drink it from the tap...