Rachels Organic is 'calling all Rachels' in natural lifestyle campaign
This has got to be one of the stranger publicity stunts I've seen recently, but I've also met quite a lot of women named 'Rachel' in my time and I guess it worked well enough for Dave Gorman...
The organic dairy brand is calling on anyone named Rachel (and there have been some blokes too, I recall) to "lead the nation in living a more naturally stylish life", as part of a social network of Rachels that aims to count everyone bearing that name among its members.
The campaign will be led by two of the most inspirational Rachels; eponymous company founder, Rachel Rowlands and glamorous green TV celebrity Rachel de Thame. "Everyone knows a Rachel and it will be interesting to see how many we can gather together and how many will rise to Rachel's Organic's Lifestyle Challenge!" Says Ms. De Thame. So if you're called Rachel, know a Rachel or just want to find out what this hive mind is plotting, visit the site!.
Do you have a link for this? The two links to the callingallrachels site are to Easily names and not a live site.
I'd love to find out more please!
Posted by: Mrs Green | April 14, 2008 1:52 PM