Oxfam overhauls its image with charity shop chic
In a move intended to shake off the fuddy-duddy image that many people still have of charity shops, Oxfam launched its new chain of fashion boutiques today.
The stores feature spectacular one-off pieces created by seven of the country's most influential young designers -- all of whom have used fabric taken from garments and furnishings donated to the charity to create new clothes. With fashion guru Jane Shepherdson at the helm, it seems certain that the project will not only show how innovative and exciting recycled fashion can be, but will raise significant funds to fight poverty throughout the world. The designers who took part are Giles Deacon, Henry Holland, Christopher Kane, Jonathan Saunders, Richard Sorger, Jens Laugesen and Stephen Jones. I for one can't wait to see what sort of creations these great minds of style will have come up with.
