Natural products to get certification body
How many times have you seen the word 'natural' on a product with no explanation? Such unsubstantiated claims to naturalness may soon be a thing of the past with the introduction of a new labelling system, which will standardise how the term can be used on all sorts of products.
The Natural Standard, launched by the Natural Products Association, aims to clear up the huge confusion over what natural actually means by defining specific ingredients and processes that are, and are not, allowed in products using these terms. I'll certainly welcome this move, and it'll make sifting through the allegedly 'green' products that land on my desk every day a whole lot easier! [Via Treehugger]
