Green things to watch this weekend: The Devil Wears Primark

Ever wanted to know what really goes on in one of those evil sweatshop places we all do our best to boycott? This Sunday will give you the opportunity to do just that. In 'The Devil Wears Primark' showing on 1st June on Channel 4 at 9:00pm, Alexa Chung will attempt to explose the sweatshop conditions of workers who produce Primark's £2 t-shirts.

I'll be interested to see if Primark can withstand another blow to its already abysmal ethical record; in 2005 it was branded 'Least ethical clothes shop' by Ethical Consumer Magazine, scoring 2.5 out of 20 in an ethics index, and its name is synonymous with cheap, throwaway fashion, produced under all kinds of questionable conditions. But does the public really care?

Perhaps not, when you consider that only a month ago Primark announced a major increase in profits, with sales almost matching those of Marks and Spencer. A depressing thought, but let's not underestimate the power of the gogglebox. Perhaps seeing the suffering that went into those cheap garments on screen will prod a few consciences this weekend...

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