Fairtrade fashion: let's go mad for Nomads!
A few years back when I was reporting on alternative fashion, I remember a label that seemed to be a bit of an underdog at the time.
Nomads did stuff that I personally loved, but very few of my contemporaries ever appreciated. The phrase 'eco chic' would have been a contradiction in terms at the time, and I got called a 'mad hippy' for liking their floaty skirts and beaded accessories; mainly by people who never gave a second's thought to where their mass-produced 'alternative' clothes had come from. This was no more than five years ago, so it's amazing to see how much things have changed. But even back then, there was a feeling in the air that the cheap clothes we loved so much were beginning to look decidedly tacky...
So recently I thought I'd find out what had happened to Nomads in today's climate of awareness of the origin of our clothes, and was delighted to see that the label has really got into its stride. The garments reflect current trends (especially tie-die!) while retaining the label's original bohemian style, and of course, its ethics: a fair trade company from the start, it uses as many earth-friendly materials as possible including organic cotton and hemp. I'm glad to see they're doing well!
