Thirty-something women are greenest shoppers
[15:43:15] Isabelle Shiny says: 
A survey comissioned for a special eco-themed issue Marie Claire which comes out in June showed that thirty-something women are leading the way in all things ethical and green. Overall a majority of women said that fair trade or ethically sourced products are a factor when purchasing, and that their fair trade spending has increased within the past year.
When it comes to designer and luxury goods 80% of readers are prepared to splash out more money on items that are ethically sourced. And despite earning power being split down the middle between the genders, the survey found that over half of the women were the decision makers when it came to household purchases.
[Via Catwalk Queen]
The issue comes in a paper bag rather than wrapped in plastic. It would be great if more magazines could do the same.
Posted by: Rachel | May 3, 2008 12:01 PM